At Agim Salon, since starting our blog, we have focused on beauty aspects predominantly aimed at females but today we are going to change that because men need to take care of themselves too!

We are going to cover male grooming this week (in very general terms) and will expand in the weeks and months to come to cover all the important issues.

The days when all it took, for a night out, was a quick shave, shower and spray of your best smelling deodorant have truly been consigned to the past, sorry guys but it’s a fact and if you are still “old school” you may want to re-think about your pre-night out routine. Male grooming, over time has evolved and is considered to be on a par with the female grooming rituals as far more pride in appearance has become “fashionable” to the point of absolutely necessary.

To some men (perhaps some of the older generation) what is mentioned in the next sentence could well get a negative reaction as it may be seen as unmanly but hey! Its 2012 get with the program guys. There are male lipsticks and eye shadows available and even manicured nails are growing in popularity. There is now a belief along the lines of looking good to feel good and if the look is not right, confidence takes a hit, it seems men can no longer live without both.

To “real” men (to coin a phrase) this appears to be a step too far and women should like their man to be rugged, just like the good old days. To some guys, no doubt, that remains an appealing prospect but in most cases it simply is not going to happen. The women folk expect/demand more of the modern man (for those who were not previously aware) so if you are single and on “the prowl” you will need to make far more of an effort than in days gone by.

At Agim Salon we are going to explain how to get you up to speed, explain a few tricks to help you make the transition effortlessly and painlessly so return to our blog and catch up with what suggestions we have for you.